Incyte Diagnostics is a leading clinical pathology laboratory running multiple systems to manage its sales process and payor information. The team used email and spreadsheets, which resulted in tedious workflows and disorganized information tracking. Incyte’s leadership had little real-time insight into volume or revenue shifts, client account health, marketing campaigns or sales activities.
Incyte’s Chief Marketing Officer tallied the number of emails he received over two years from his sales team: 35,000. By capturing an enormous number of important client interactions within email, issues were more prone to slip through the cracks and to create a disconnect between departments.
For Incyte Diagnostics to expand into new markets, the clinical pathology laboratory recognized it needed to eliminate data silos and streamline sales operations.